About Sami Pelling..


Nail Tech. Mentor. Mama. Mafia Boss.

Hey lovely, I’m Sami, founder of The Nail Mafia, a proud Army wife, mum of two amazing boys, and your go-to business hype girl for all things nails, mindset, and money. 💅💖

I’ve been in the nail industry for over 11 years, and I’ve seen it all - the burnout, the undercharging, the self-doubt... and the glow up

that comes when you stop playing small and start running your beauty biz like a boss.

💅 From Dining Table to Empire

I started my nail journey with a £15 gel polish set at my dining room table in Chatham. I had no idea what I was doing, just a lot of determination and a dream. Fast forward a few years (and a whole lot of lessons later), and I’m now fully booked, financially free, and helping other beauty pros do the same.


I’ve been:

The tech charging £20 a set, working all hours

The woman juggling kids, military life, and client no-shows

The beauty biz owner who finally said enough is enough — and levelled TF up

Now? I run a home salon in Essex, support nail techs across the UK, and teach you how to price properly, grow confidently, and build a business that fits your life.

💡 What I Believe:

Confidence changes everything (especially your income)

You don’t need to hustle 24/7 to be successful

Your business should work for your life - not the other way around

Women supporting women is unstoppable 💪

👑 The Nail Mafia: My Mission

The Nail Mafia isn’t just a name - it’s a movement.
It’s for the nail techs and beauty bosses who are done playing small.
It’s for the ones who want financial freedom, loyal clients, better boundaries, and business confidence.

Inside The Nail Mafia Empire, Mafia Momentum, and my 1:1 offers, I help you get fully booked, charge your worth, and finally feel like the CEO you are.

📣 Fun Facts About Me:

I co-host the Banter & Beauty Bosses podcast 🎙️

I’m obsessed with Coke Zero and cute Canva templates

🖤I’ve been featured in Good Housekeeping, Hello!, The Sun, and more

I’m building this brand while raising two boys and still doing Nails full time - and loving every second

Big dreams? ✔

Driveway goals? ✔

Orlando trip?

Manifesting ✔

✨ Let’s Work Together

If you’re ready to stop winging it and start winning with your nail business, you’re in the right place.

🔗 [Join The Nail Mafia Empire]


🔗 [Grab My Freebies]


🔗 [Book a Power Hour]